Why I won't use Comic Sans in my designs
I see this typeface everywhere I go, and it makes me cringe. I see it in the high street, on shop signs and wonder...
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Emma Venables
- Jan 4
Making sure your design is unique to you – the importance of individuality in logo design
Your branding is your business's most important asset, so you need to make sure it's given the time and attention it deserves.
Emma Venables
- Dec 15, 2023
Things to consider when designing your logo
Designing a logo is a crucial step in creating your brand identity, but it's easy to get it wrong.
Emma Venables
- Aug 10, 2023
Brochures that sell: Creating a compelling design to drive business
In a modern digital landscape, where online marketing dominates, it's easy to overlook the power of physical marketing materials....
Emma Venables
- Jan 6, 2023
The reason why what appeals to YOU, doesn’t actually matter:
Your secret weapon to launching an amazing brand. So you have an amazing new business idea that you’re looking to launch, and have got...
Emma Venables
- Sep 7, 2022
Freelance Graphic Designer VS Agency Designer. What's better?
Freelance Designer VS Agency Designer – which should you use and what are the pros and cons? Read on to find out more. Freelance...
Emma Venables
- Jun 24, 2022
The ONE thing I did to land my first ever design job
It's competitive, the creative industry. They tell you that right from the off at uni, so I always studied with the thought at the back...
Emma Venables
- Jun 25, 2021
Q & A with Lawrence Gilson from Cosmos Illustrations: CASE STUDY
Producing a children's book and various marketing materials for the Little Spaceman series, we chat to Lawrence about his inspiration.
Emma Venables
- May 4, 2021
The beginners guide to understanding bleed
Has your printer ever asked you to put ‘bleed’ onto your artwork? If you find yourself asking what the heck even IS bleed, then read on,...
Emma Venables
- Apr 21, 2021
10 things my first agency job taught me
Although I'm a freelancer these days, I've always been a strong advocate of working at an agency first before diving straight in as a...
Emma Venables
- Mar 5, 2021
How to apply your brand, even if you’re not a designer
Do you need to brand your marketing materials, but don't really know where to start, or what branding means? Here, I explain the basics...
Emma Venables
- Feb 3, 2021
Your Essential branding checklist: the 7 things you must know
1. Develop a unique proposition Make sure you have a unique name, it will help you to stand out more. Check companies house to see if...
Emma Venables
- Dec 27, 2020
7 Questions you must ask before hiring a designer
It sounds obvious, but every designer is going to have a different style, appealing to different people.
Emma Venables
- Nov 9, 2020
New brand unleashed on the pitch
It was fantastic this week to see my client Nexus Group, sponsoring local team Bristol City Football Club in a three year partnership.
Emma Venables
- Feb 5, 2020
3 ways to know whether your trade show banner will get results
You're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whe
Emma Venables
- Dec 23, 2019
Why your flyers aren't converting and what to do about it
So You've got shiny new flyers to help spread the word about your wonderful business. You've put something together, telling the world how w
Emma Venables
- Oct 4, 2019
The 7 irresistible benefits of hiring a freelancer
You may be wondering what the benefits are of hiring a freelancer over a full time or part time member of staff, or even over engaging with
Emma Venables
- Aug 8, 2019
What is the best colour to use for your logo design and branding?
When thinking about branding, it’s worth considering the effect that colour has over us as humans, both consciously and unconsciously. Under
Emma Venables
- Jul 30, 2019
Widows and Orphans - do you avoid them?
A Widow is one word on a line, all on its own at the end of a block of text. You can either reword the text to avoid this, or you can use tr
Emma Venables
- Jun 19, 2019
What is the difference between a graphic designer and a web designer?
Whilst some graphic designers do get involved with web design and coding, many will specialise in just offering print design -that's anythin
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