Making sure your design is unique to you

We've all seen those adverts haven't we? Logo design for a fiver. But have you thought about the possible reasons why these offerings could be so cheap?

Your branding is your business's most important asset, so you need to make sure it's given the time and attention it deserves. Given today's minimum hourly wage, it doesn't take much to work out that putting together a logo for £5 is going to be a bit of a rush job! So how are these done so quickly?

Many places will sell the same downloaded graphic again and again, simply changing the business name, meaning your business identity will look the same as everyone else's! Always make sure you are getting a bespoke design that's unique to yours and your business's needs. Ask your designer whether they will be creating your logo from scratch, or whether they are using an "off the shelf" design or ready made template.