A ‘killer brief’ is a brief for a marketing campaign or concept that is clear, precise and, above all, logical. The brief is a document that

Do you need to brand your marketing materials, but don't really know where to start, or what branding means? Here, I explain the basics...

1. Develop a unique proposition Make sure you have a unique name, it will help you to stand out more. Check companies house to see if...

Lately, we've all been looking at more ways we can move more of what we do online. As businesses, we are always searching for ways to contin

You're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whe

So You've got shiny new flyers to help spread the word about your wonderful business. You've put something together, telling the world how w

When you look across everything you have - your business cards, your brochures, leaflets. . . are they all on the same page with the message

When thinking about branding, it’s worth considering the effect that colour has over us as humans, both consciously and unconsciously. Under