Marketing tips

Emma Venables

Why I won't use Comic Sans in my designs

I see this typeface everywhere I go, and it makes me cringe. I see it in the high street, on shop signs and wonder...

Emma Venables

Things to consider when designing your logo

Designing a logo is a crucial step in creating your brand identity, but it's easy to get it wrong.

Emma Venables

Brochures that sell: Creating a compelling design to drive business

In a modern digital landscape, where online marketing dominates, it's easy to overlook the power of physical marketing materials....

Emma Venables

The reason why what appeals to YOU, doesn’t actually matter:

Your secret weapon to launching an amazing brand. So you have an amazing new business idea that you’re looking to launch, and have got...

Emma Venables

The Killer Marketing Brief

A ‘killer brief’ is a brief for a marketing campaign or concept that is clear, precise and, above all, logical. The brief is a document that

Emma Venables

How to apply your brand, even if you’re not a designer

Do you need to brand your marketing materials, but don't really know where to start, or what branding means? Here, I explain the basics...

Emma Venables

Your Essential branding checklist: the 7 things you must know

1. Develop a unique proposition Make sure you have a unique name, it will help you to stand out more. Check companies house to see if...

Emma Venables

Staying visible during uncertain times

Lately, we've all been looking at more ways we can move more of what we do online. As businesses, we are always searching for ways to contin

Emma Venables

3 ways to know whether your trade show banner will get results

You're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whe

Emma Venables

Why your flyers aren't converting and what to do about it

So You've got shiny new flyers to help spread the word about your wonderful business. You've put something together, telling the world how w

Emma Venables

Are your marketing materials consistent?

When you look across everything you have - your business cards, your brochures, leaflets. . . are they all on the same page with the message

Emma Venables

What is the best colour to use for your logo design and branding?

When thinking about branding, it’s worth considering the effect that colour has over us as humans, both consciously and unconsciously. Under