Emma VenablesJul 12, 2021The Killer Marketing BriefA ‘killer brief’ is a brief for a marketing campaign or concept that is clear, precise and, above all, logical. The brief is a document that
Emma VenablesMar 5, 2021How to apply your brand, even if you’re not a designerDo you need to brand your marketing materials, but don't really know where to start, or what branding means? Here, I explain the basics...
Emma VenablesFeb 3, 2021Your Essential branding checklist: the 7 things you must know1. Develop a unique proposition Make sure you have a unique name, it will help you to stand out more. Check companies house to see if...
Emma VenablesMay 20, 2020Staying visible during uncertain timesLately, we've all been looking at more ways we can move more of what we do online. As businesses, we are always searching for ways to contin
Emma VenablesFeb 5, 20203 ways to know whether your trade show banner will get resultsYou're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whe
Emma VenablesDec 23, 2019Why your flyers aren't converting and what to do about it So You've got shiny new flyers to help spread the word about your wonderful business. You've put something together, telling the world how w
Emma VenablesSep 3, 2019Are your marketing materials consistent?When you look across everything you have - your business cards, your brochures, leaflets. . . are they all on the same page with the message
Emma VenablesAug 8, 2019What is the best colour to use for your logo design and branding?When thinking about branding, it’s worth considering the effect that colour has over us as humans, both consciously and unconsciously. Under