Are your marketing materials consistent?
When you look across everything you have - your business cards, your brochures, leaflets. . . are they all on the same page with the message they're sending? Do they all speak to the right people? Do they all have the same tone of voice? Is the branding on point?
First of all, you need to figure out who you're talking to. What do your audience want to hear, for example – what problem are you going to solve for them right now? It can sometimes help to imagine you are speaking to just ONE individual person for this exercise.
Next, you need to think about the impression you want people to have about your company. How do you want people to FEEL? Emotion is a huge part of the buying process. Do you want to come across as caring and approachable? Or maybe corporate and meticulous? How about fun and quirky? Setting the right tone of voice is imperative and you must ensure this stays consistent so as not to confuse your audience.
Lastly, your branding needs to be adhered to for everything you do. Make sure you're using your company colours and fonts for example. Ideally, everything you put out there should be easily identifiable as having come from you and your company.
Consistency is key when it comes to your branding and marketing. Do this, and it will help you to speak to your ideal clients with ease.