Brochures that sell: Creating a compelling design to drive business
In a modern digital landscape, where online marketing dominates, it's easy to overlook the power of physical marketing materials....
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Emma Venables
- Jun 2
Why do my images look pixelated?
Why do images look pixelated when you blow them up? IN A NUTSHELL. .
Emma Venables
- Jan 6
The reason why what appeals to YOU, doesn’t actually matter:
Your secret weapon to launching an amazing brand. So you have an amazing new business idea that you’re looking to launch, and have got...
Emma Venables
- Apr 21, 2021
10 things my first agency job taught me
Although I'm a freelancer these days, I've always been a strong advocate of working at an agency first before diving straight in as a...
Emma Venables
- Mar 5, 2021
How to apply your brand, even if you’re not a designer
Do you need to brand your marketing materials, but don't really know where to start, or what branding means? Here, I explain the basics...
Emma Venables
- Feb 3, 2021
Your Essential branding checklist: the 7 things you must know
1. Develop a unique proposition Make sure you have a unique name, it will help you to stand out more. Check companies house to see if...
Emma Venables
- Feb 5, 2020
3 ways to know whether your trade show banner will get results
You're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whe
Emma Venables
- Dec 23, 2019
Why your flyers aren't converting and what to do about it
So You've got shiny new flyers to help spread the word about your wonderful business. You've put something together, telling the world how w
Emma Venables
- Aug 8, 2019
What is the best colour to use for your logo design and branding?
When thinking about branding, it’s worth considering the effect that colour has over us as humans, both consciously and unconsciously. Under
Emma Venables
- Jul 30, 2019
Widows and Orphans - do you avoid them?
A Widow is one word on a line, all on its own at the end of a block of text. You can either reword the text to avoid this, or you can use tr
Emma Venables
- Jul 19, 2019
Why I won't use Comic Sans
I see this typeface everywhere I go, and it makes me cringe. I see it in the high street, on respectable shop signs and wonder what the shop
Emma Venables
- Jun 19, 2019
What is the difference between a graphic designer and a web designer?
Whilst some graphic designers do get involved with web design and coding, many will specialise in just offering print design -that's anythin
Emma Venables
- May 16, 2019
3 places to get amazing photos for your designs
Stock libraries have come a long way in the last few years. It used to be that to get hold of a half decent image, you had to part ways with
Emma Venables
- Apr 3, 2019
Space
I know it's tempting to fill every single space of your flyers and brochures with information - you're paying for the space, right?
Emma Venables
- Jan 1, 2019
What are brand guidelines documents and why do you need them?
Brand Guidelines are a fantastic resource for making sure everyone is on the same page when it comes to YOUR brand. They detail things like
Emma Venables
- Oct 17, 2018
What deliverables will I get when you design my logo or artwork?
When commissioning design work, it's really important to ask your designer if you will receive high resolution PDFs and/or vector files if l
Emma Venables
- Jul 16, 2018
Things to consider when designing your logo
Things to consider when designing your logo:
Is it still recognisable when it's displayed at very small sizes?
Emma Venables
- Apr 20, 2018
Why can't I use that photo I grabbed from the internet on my leaflet?
Aside from the obvious copyright issues which would arise from just randomly using someone else's photo from Google, or any website for that
Emma Venables
- Feb 7, 2018
Why you should request an EPS version of your logo
Why you should request an EPS version of your logo
Emma Venables
- Jan 9, 2018
Making sure your design is unique to you
Your branding is your business's most important asset, so you need to make sure it's given the time and attention it deserves.
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