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  • Emma Venables

3 ways to know whether your trade show banner will get results

Updated: May 4, 2021

You're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whether you're really making the most of the space available to you? Read on to find out.

1. Your key information is placed at the top of the banner.

That's who you are and key contact information. Think about whether your banner is likely to be placed behind a table or stand. If so, it's very likely that the bottom section of the banner might not always be visible, so bear that in mind when designing your banner. This won't always apply, but definitely remember to ask!

2. It stands out across the room.

Does it have bright colours, or a gorgeous big image that pops? Remember – attracting attention is the aim of the game. You want people to notice your banner and come over to investigate!

3. It has limited information on it.

Counter-intuitively, keeping to just your key / core information or having limited bullet points will help to make it clearer what your business does. Think of it as your elevator pitch – clear and concise. To. The. Point. People won't read a wall of text, so keep it short, but make sure they're left in no doubt as to what your business actually does.

So that's it. Let me know if you have any other thoughts or tips on designing a banner, and you can always contact me via if you would like any help putting one together yourself.


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