Lots of it.
Simple design, clear message. It's as simple as that.
I know it's tempting to fill every single space of your flyers and brochures with information - you're paying for the space, right?
The trouble is, when you try and say everything at once, you end up saying nothing - because people switch off. Try simplifying your message to one or two really key points. Give them the space they deserve.
Declutter. Embrace the white space.
Free up some space in your marketing materials and let people focus in on what really counts.
How can you simplify what you're saying to your customers?