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  • Emma Venables

When to use different file types

Updated: Jul 30, 2019

Do you know the best type of files to request for your logos to use on screen? In print? To scale up to huge proportions? Here is a handy guide to some of the most common file types.

JPEG Great for photos that are printed or online, depending on the resolution. (More about this later). Be sure not to scale this up to a larger size than supplied or the file will pixelate.

EPS This is the best file type for logos as it is what's called a Vector format. That basically means it can be scaled up infinitely without losing quality as it doesn't use pixels in the same way a photograph would. These can be saved without any background on them.

PNG Great for websites as the file size is small. However, it won't scale up, the same as a jpg won't, and you'll also probably find it's only a low res screen resolution so try to avoid using in print. These can be saved without any background on them.

PDF Great for viewing proofs and for sending final documents to the printers. Can be saved in varying resolutions so be sure to check you're saving as press quality before printing.


Other file types:

AI A vector format made using Adobe Illustrator, so you'll need this program to open it.

PSD A layered Photoshop file. These can be quite large, but are useful to keep if you need to amend complex photographs.

GIF A small web file. Usually low resolution for screen use.


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