• Emma Venables

What is "bleed"?

Updated: Jul 30, 2019

Are you confused by your online printer when they ask for "bleed"? This is a term which basically means THE AREA AROUND THE EDGE OF YOUR FINISHED PRODUCT WHICH GETS TRIMMED OFF.

Say you have an A4 sheet with a red background. If the printers don't quite manage to cut your page EXACTLY to the correct mm, your lovely red design might end up with some white edges around it. Solution – add a 3mm 'bleed' around all the edges. This just means you'll extend your red background out by an extra 3mm all around, so that when it gets trimmed off after printing, you won't be left with any white edges.

Are you putting off ordering your printed items because the technical jargon is too confusing?

©2021 Emma Venables.

Freelance graphic designer